South Financial is fast becoming the new commercial center for downtown San Francisco. The City's master plan for transportation and urban development has already helped to shift business and energy southward, bringing some of the region's most successful companies to the district. Immediate neighbors include the new C-Net headquarters at the corner of 2nd and Tehama, the Schwab Technology headquarters at Fremont and Howard, the new JP Morgan Chase HQ headquarters at 650 Mission, and the new Sun Microsystems campus across the street at Howard and 1st.

Hotels in the immediate area include the "W" at 3rd and Howard and the Marriott at 2nd and Folsom. These hotels and several others serve the area known as Yerba Buena, located one block to the west at 3rd and Howard. Yerba Buena is home to the SF MOMA, the Yerba Buena Arts Center, the Sony Metreon, and, of course, the entire Moscone Convention Center complex.

Situated just one block from both Highway 80/ Bay Bridge and the TransBay Terminal, 543 Howard is an ideal location for companies with employees commuting from throughout the Bay Area. Convenient access to BART, MUNI, TransBay buses and the Fremont Carpool Station helps to ensure that companies can compete for the very best employees, no matter what their housing needs.

And with a façade that faces out on to Highway 80's Fremont/downtown exit ramp, 543 Howard offers building occupants the premier branding opportunity in San Francisco. Each morning, countless daily commuters will face the building's signage dead-on as they exit off of the Bay Bridge and enter downtown San Francisco.